Content Strategist
Srishti Saigal
I build responsible content systems grounded in research.
Content model design
Agentic AI
Brand storytelling
User research
Content Strategist
I build responsible content systems grounded in research.
My expertise is at the intersection of content model design, localization, and UX strategy.
I'm a bilingual content designer with an M.S. from the University of Southern California, Annenberg School for Communication & Journalism. I have 8 years in content strategy, UX writing, and brand marketing.
My work is grounded in real user research. Most recently, I led conversation design for the first cross-border money transfer app in ChatGPT for Remitly.
As a certified yoga teacher and rock climbing enthusiast, I bring a proactive and solutions-focused approach to my professional journey.
I believe that the future of responsible, human-centered AI needs the voice of content strategists.
Led content design for the first cross-border money transfer app inside ChatGPT. Designed guardrails, content system, decision tree and more.
Designed the full conversation experience for Remitly's WhatsApp AI agent from framework to guardrails.
Finalized content through iterative design thinking for user identity and trust.
Read about my UX writing project for a resume-building product.
The design thinking that went into adding the first AI button to the product.
See how my UX strategy boosted conversion by 4.8% and revenue by $1.5M.
Data-driven dos and don'ts for localizing a resume product.
Collected social listening data and built content strategy for Future of Food podcast.
Built a comparative study on Spotify Wrapped: 2019 vs. 2017
Shaped the strategy and rollout for a campaign that earned over half a million votes for India's first mixed-gender T20 match.
"I love working with Srishti! She's our lone UX Writer and handles everything that comes her way with grace. She's an important voice in our brainstorming and ideation sessions, and I'm proud to have her on my team 🤝"– Manager
"An exceptional UX writer who brings empathy, clarity, and a deep understanding of user needs to every project. Any team looking for a UX writer who blends strategy, research, and heart would be fortunate to have her."– Sr. UX Writer & Mentor · via LinkedIn
"A multi-talented UX writer whose sharp, thoughtful contributions span research, collaboration, and writing. She excels at untangling complex issues and weaving data into research-based insights."– Sr. UX Writer at BOLD · via LinkedIn
Figma
UserTesting
Confluence
Jira
Google Analytics
Claude
Cursor
v0